Understanding why colleges ask this question is the first step to answering it effectively. Admissions officers want to learn more about why you want to attend and if you’ll be a good fit for their school. Demonstrated interest is the degree to which you show a college that you’re sincerely interested in attending their school. Demonstrated interest is a subtle tool that can increase your chances of being admitted to a particular school. Colleges want to ensure that if you’re admitted, you will accept and enroll instead of denying a spot to someone who really wants it. More importantly, students who express great interest are more valuable because the percentage of accepted students who choose to attend is used to rank schools and as part of publicity campaigns.
Do research on your area of interest and specific programs on that campus. Look for specific majors, concentrations, programs, and/or research opportunities that really attract you to the school. What makes this program or major different from a similar major at a different school? It’s important to browse each school’s website to understand their community and culture. Understanding a school’s culture can help you determine if you’ll be a good fit for their community. If you can, visit the school. Talking about your experience on campus or your conversations with current students can show the admissions officer that you’re committed to the school. When writing this essay, do not just copy and paste generic responses to each school you’re applying to. It’s important to be specific and discuss each college’s campus, culture, program offerings, and facilities.